Muda69 Posted February 27 Share Posted February 27 https://www.foxbusiness.com/media/wendys-roll-uber-style-surge-pricing-menu-prices-fluctuating-based-demand Quote Wendy's is expected to roll out a dynamic pricing model similar to Uber's surge-pricing as soon as next year. "Beginning as early as 2025, we will begin testing a variety of enhanced features on these digital menu boards like dynamic pricing, different offerings in certain parts of the day, AI-enabled menu changes and suggestive selling based on factors such as weather," a spokesperson confirmed to Fox News Digital after Wendy’s CEO Kirk Tanner announced it on an earnings call earlier this month. The spokesperson said this pricing overhaul is part of a "number of features" that will be tested by the fast food giant. "At Wendy’s, we’re focused on providing great tasting, fresh, high-quality food and doing it in a way that brings value to our customers. As we’ve previously shared, we are making a significant investment to accelerate our digital business. In addition to evolving our loyalty program, we are leveraging technology even more with the roll out of digital menu boards in some U.S. restaurants," the spokesperson said. Dynamic pricing, also known as surge pricing, is when the price of a product or service fluctuates according to demand or other factors, such as calling for an Uber ride during rush hour or bad weather. The Wendy's spokesperson went on to tell Fox News Digital that dynamic pricing can "allow Wendy's to be competitive and flexible with pricing, motivate customers to visit and provide them with the food they love at a great value. We will test a number of features that we think will provide an enhanced customer and crew experience." However, associate professor of economics at George Washington University Steven Suranovic told The Daily Mail, "They could shoot themselves in the foot by introducing something customers aren't ready for." ... Shoot themselves in the foot is right. Consumers are going to ask why is the hamburger I paid $3 for yesterday $5 today? I'll just go next door or down the street to McDonalds, Burger King, etc. 1 Link to comment Share on other sites More sharing options...
Irishman Posted February 28 Share Posted February 28 I guess that eliminates Wendy's from the list on Fridays during Lent. Cannot imagine what those fish sandwiches will cost 1 Link to comment Share on other sites More sharing options...
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