1. Money, great SES, two parent households, etc.
2. One of, if not THE fastest growing area of population in the state.
3. Facilities are top notch.
4. Best conference in Indiana FORCES them to stay competitive (a rising tide raises all boats).
5. Recent state championship appearance/success that can be sold as a cultural piece to the current crop of student athletes.
6. Pay/teaching schedule.
Just my opinion.