At my school the problem is a little bit of both. Kids in all sports here feel it is a put down to be on JV or C Team. They don't look at playing sports as a means to compete, they look at it as status. In the past your played freshman as a freshman, you played JV as a sophomore and sometimes as a junior, then your senior year you got to varsity and could play there. Now it seems kids and parents think that JV is a death sentence. I have seen kids quit a sport because they weren't going to be varsity as a sophomore. It is hard to build a program when you can't have at least a JV playing on Saturdays to get experience and build that depth you need for next season. Waiting your turn has been lost on this generation. If they can't be good now they just quit.