This is the feeling I have living in the northern part of the state, as well. There is no one in the Bally Sports Indiana service area that is paying that much per month for that cable channel. The IHSAA is well-aware that Bally Sports Indiana doesn't reach into the north, or else they wouldn't have allowed WHME to air the games for all those years.
So, basically, they are punishing people in the northern -- and as I read this, the southern part -- of the state. It truly is an unequitable situation. Not to mention, you are completely missing the opportunity to get the casual viewer who might come past your game and see your product for a while
I get the fact that the IHSAA controls the rights and can do what they want with them. But to run the media campaign "this is your IHSAA"? Apparently, that's only true in the markets that receive Bally Sports Indiana.